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The BiosourceTM Story |
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Home Background The Biosource Story Product Info. / FAQs RETAIL PRODUCTS
Testimonials
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It's Go Time! The winter of 2007/8 was a truly wondrous time for us – literally every Monday morning we’d receive e-mail or on-line reports from the UK detailing how, during the previous weekend’s competition, our testers had, at times, tripled the weights of their next peg neighbors! It was now clear that the BiosourceTM additive was indeed ‘for real’. Finding the ‘goose that lays golden eggs’ is one thing, deciding what to do with those eggs is entirely something else! Thus, it was at this time we decided that BiosourceTM was really something we needed to share with the other anglers… During this next, key phase of the project, our goals became two-fold: First, we needed to fine-tune the recipes supplied by our testers and, in doing so, come up with some viable embodiments suitable for incorporation into a range of commercial products. Second, we needed to develop a business plan that would not only allow us to provide our product to the angling public, but also safe-guard the details of our discovery. The first of these objectives was extremely rewarding, as we simply fished exclusively with BiosourceTM treated baits over the 2008 season. Not only were we able to perfect a series of recipes and manufacturing protocols for an array of BiosourceTM treated baits, but our results during this period were simply outstanding – I was able to capture both a personal best fish and biggest bag during the spring/summer, while Trev also recorded some truly outstanding catches (see below pics.):
Catching so many fish during this period, perhaps somewhat surprisingly, also put us into something of a minor panic - we were becoming increasingly paranoid that the identity of our 'magic' BiosourceTM formula may be determined by others, especially since we were sending out test samples to a large number of anglers and other entities. To remedy this, and to quench our own insecurities, I spent the better part of the spring and early summer of 2008 writing a patent application for the BiosourceTM feeding stimulant, with this document being accepted by the US Patent Office (pat. pending status) in August of the same year. At the time of writing, we have also completed and formally submitted a world-wide (PCT) patent application.
Interestingly, getting
established bait
manufacturers and/or distributors interested in
BiosourceTM
proved to be
quite a challenge at first. In hindsight, I’m not really surprised by this – I’m sure
the ‘big boys’ receive multiple cold letters and e-mails from enthusiastic
anglers claiming they’ve found the 'next big thing' on a near weekly basis, with,
of course,
essentially all of these claims proving to be dead-ends. Thus, we initially decided to pursue
a completely different marketing strategy than the norm: Basically,
we found ourselves in a unique situation – we had a product we knew worked,
but without the benefit of a larger company’s manufacturing and distribution
resources, how would we ever succeed in ‘getting the word out’ to other
anglers? The answer was deceptively simple - we decided to invest in a
‘grass roots’ strategy of distributing sample packs of
BiosourceTM
treated pellets directly to anglers free of charge, knowing that their
resultant success with the product would drive later sales. In this regard
we were very fortunate to develop a business relationship with
M&M Vermiculture
and, later, sign a more comprehensive manufacturing and distribution contract
with SBS Baits.
At the time of writing, SBS are set to launch a complete line of carp,
match and general coarse fishing products in the Spring of 2010. These
entities should be contacted
directly with regard to any wholesale or retail sales enquiries. |
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